9.42am GMT, 25 March 2023
Sales is the critical factor for success in business. Without sales the business will just close shop. Some businesses, especially those involving FMCG products, rely heavily on advertising, but most businesses depend on sales personnel to bring in the sales.
Once Tesla was on the verge of bankruptcy. Their R & D sucked up their cash. Their CEO, Elon Musk, rescued the situation by converting all their staff into sales executives, regardless whether they are engineers or even back-end accounting and admin staff. All of them were told to make phone calls or visit potential clients to canvass for sales. The result was that the company immediately reversed their situation and Tesla took off from there. The rest, they say, is history. Elon Musk went on to become the richest man in the world.
Having a well-trained army of salesmen will go a long way in achieving business success. Here is a list of the most common pitfalls for salesmen. As an entrepreneur or a sales executive, you would find them to be a useful checklist on what to avoid while managing your sales team or doing sales yourself.
https://money.cnn.com/galleries/2008/fortune/0809/gallery.Sales_slip_ups_Keegan.fortune/index.html
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